You’re Only as Strong as Your Weakest Link.

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If you’re in the market looking for a new job, it’s not as simple as it used to be. In the past, you could apply online, send your resumé and wait for a reply to get to meet a hiring manager. Now, the hiring managers expect more, and if you don’t stand out from the pack, you don’t stand a fighting chance of getting an interview. A clean, well-organized, traditional resumé is still a requirement, but is only one element or link in your personal presentation.

The Role of an Infographic Resumé Infographic resumés are gaining traction in certain industries as a way to stand out. Graphic designers are starting to use them, because they can, and have the skills and ability to be creative. But, creativity is not the key ingredient for a “good” infographic resumé. An infographic resumé is a way to highlight or showcase visually the key performance measures, comparisons, differentiating skills, and shows a potential employer why and how you are particularly suited for the position you want. If it’s over-designed and hard to understand, the potential employer will discard it.

It’s called an “infographic” resumé for a reason. The graphics are meant to support or enhance the information, not overpower it. Information should be highlighted that may be buried or not even included in your traditional resumé. Most of the infographic resumés we’ve seen could win design contests, but would never earn an interview in most professional industries.

Your Personal Brand The infographic resumé should reflect your personal brand, what makes you unique. We refer to the infographic resumés we produce for our customers as “design themes”, with a look and feel that is applied to your personal letterhead, personal calling card, and personal identity, or logo. All of these are links that tie together to show a cohesive personal presentation designed to get the attention and impress a potential employer.

The Social Media Link You may not be aware that social media can jeopardize your job search efforts. A survey conducted of over 1,800 recruiters and human resource professionals by Jobvite revealed that 55% of recruiters reconsidered a candidate based on their social profile, and 61% of those were negative reconsiderations. In other words, for the majority of hiring professionals, social media is the “weeding out” link. This is a huge red flag, but it can be avoided if you figure out what needs to be done to cleanup your social media footprint before applying for a job.

The bottom line is that if you want to get ahead and to have the best shot at making a positive impression, you need to have all of the links in the chain as strong as possible. You most likely will need professional help in putting your personal presentation together, so that you are positioned correctly and appropriately and ready to go full speed ahead.